![]() Which is why most businesses use a marketing strategy that includes a mix of SEO and PPC. So yeah, when it comes to cost, SEO and PPC have their pros and cons. Once you actually rank, you don’t need to invest a lot of money into maintaining your current rankings. When you stop paying, your traffic goes to zero.īut with SEO, once you rank, you’re pretty much set. So over the short-term, PPC is usually cheaper than SEO. (You can even set your account to automatically bid so that you appear in a certain position). But at least you know that you’re going to get some results from that effort. ![]() In that case, you’re spending cash up-front. ![]() There was also a developer that coded and deployed the actual page.Īnd that was with no guarantee that this page would rank for anything.Ĭontrast that with an SEM approach that’s 100% PPC.
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